The Launch of Honey & Friends
Marc Jacobs Fragrances Global Portal
Faced with an unmanageable number of microsites, Marc Jacobs Fragrance wanted a website that could house its collection of perfumes and spotlight individual collections when needed. There was also a need for a social strategy that would let each fragrance shine and foster user content creation.
A charming and enticing modular website was developed where each perfume got equal play, save for the latest fragrance which launched the portal with a 360/social campaign.
Honey fragrance launch campaign.
#MJHONEYSPOTS was the first campaign, launching the fragrance portal.
Allow Millennial girls, 18-35, to express themselves, their style and their “loves” through the unique qualities of Honey.
organic likes for photos tagged
#MJHONEYSPOTS on Instagram.
“You may have seen the black and yellow bee that has
been buzzing around Instagram, under #mjhoneyspots,
a rather brilliant campaign….”
– Fast Company
The Quest for Timeless Beauty
Swiss Ice Crystals
To thrive in a competitive omnichannel luxury market, brands must create immersive experiences that captivate, inspire and motivate consumers to buy online and in stores.
How can La Prairie win in a competitive digital climate?
To stand apart, La Prairie launched an innovative campaign for the reveal of The Cellular Swiss Ice Crystal Collection. We created a four-part film series, taking viewers on an epic journey to the top of the Swiss Alps to discover the magical ingredients in the Cellular Swiss Ice Crystal Collection. Using rich, impactful storytelling techniques, our “Quest for Timeless Beauty” campaign includes a responsive site, high-impact custom ad placements, eCRM and social media.
increase in La Prairie’s new product sales, driven
by the successful global campaign.
U.S. campaign site sticky rate
Facebook likes / Increase in Facebook Fans
Defining the next generation
Redefining the multi-channel experience. From strategizing HBO’s digital path to developing
and designing consumer-facing platforms that engaged millions of fans.
HBO’s social media platform that lets millions of fans share stories, content and comments about their favorite shows.
To launch a national, multilingual public awareness campaign to promote citizenship among eligible legal permanent residents, and build a volunteer corps of Americans supporting them throughout their naturalization process.